Charles B. Mathias

An Eagle Scout, Charlie graduated as Salutatorian of the Tamaqua High School Class of 1958. He was especially proud of his four years at Princeton University where he was a member of the Quadrangle Club and loved his days with "The Taj". Following college, Charlie began a successful, 45-year career in pharmaceutical advertising, starting first with Wyeth Pharmaceuticals as a copywriter, followed by a stint in New York City with Roche, and then Pfizer as Director of Communications. In Philadelphia, he was President of the HealthCom Division of Lewis, Gilman & Kynett, a subsidiary of Foote, Cone & Belding, and later Executive Vice President, Vicom/FCB. He was particularly proud of his efforts to promote women’s contraceptives, having led campaigns for the earliest oral contraceptives, and later, the first implantable contraceptive, Norplant®.  Charlie was honored to have served on the University of Pennsylvania School of Nursing Board of Advisors, and on the Tredyffrin/Easttown School District Long-Range Planning Committee. 

Charlie is survived by wife Marla (Hegyan) Mathias, and children Brette Reiman (Dan), Jim Mathias (Sherry), Greg Mathias (Danielle) and Danna Steele (Ryan), and grandchildren Jake Reiman, Kylie Reiman, Tess Reiman, Rachel Mathias, Desmond Mathias and Isla Mathias. He was predeceased by his former wife and the mother of three of his children, Nellie Anne, and grandson Hayden. 

A private family memorial will be held at a later date.

In lieu of flowers, the family appreciates donations in his memory to one of Charlie's favorite local spots, Chanticleer: A Pleasure Garden, The Chanticleer Foundation, 786 Church Road, Wayne PA 19087 or chanticleergarden.org